EASY SOCIAL MEDIA BLOG

News & Insights

Expert tips, industry insights, and the latest trends in social media marketing.

Recent Posts

What's Next for Social Media Marketing in 2026? Featured Blogpost
10 Nov 2025 5 min read

What's Next for Social Media Marketing in 2026?

At Easy Social Media, we're always looking ahead. Based on where things are headed, here's what we believe is in store for social media marketing in 2026 – and how your business can stay ahead of the curve. 1. AI Will Become a Creative Collaborator AI won't just be a handy tool – it'll be part of the marketing team. Expect to see AI take a more active role in: Writing and testing high-p….

Golnaz Tabar
Golnaz Tabar Content Manager
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Fishing for Clients is 10% Inspiration, 90% Perspiration Facebook Remarketing
25 Jul 2025 5 min read

Fishing for Clients is 10% Inspiration, 90% Perspiration

If a tree falls in the forest and there's nobody around to hear it, does it make a sound? Getting a potential new client onto your website is only part of the battle. Many users will visit once and then drop off for one reason or another without ever getting in touch — even if they're interested! With so much competition for eyeballs online, asking once simply isn't enough. So how do you get th….

Yvonne Adams
Yvonne Adams GM - ESM Australia
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How to Overcome Facebook Ad Fatigue and Get More Conversions Strategy
13 May 2025 5 min read

How to Overcome Facebook Ad Fatigue and Get More Conversions

Remember when Facebook started feeding you ads about things on your to-buy wishlist? At first, we thought this was cool, but quickly our feeds became swamped with ads for similar versions of the same thing. Unfortunately, the end result of this targeted advertising approach – and ad-heavy feeds – has led to what the big kids have coined Facebook Ad Fatigue. People are tired of being bombarded….

Francois Thorne
Francois Thorne Content Creator
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Increase Organic Reach & Engagement with your Social Media Strategy
05 Feb 2025 5 min read

Increase Organic Reach & Engagement with your Social Media

If you feel like you're not achieving the same level of organic reach or engagement you used to a few years back, it's because you're not! Nowadays, it's almost impossible to execute your social media strategy without paid ads and promotions. The good news is that there are other ways to utilise social media platforms and grow your organic reach and engagement with proven methods. Understanding….

Ginny McMullen
Ginny McMullen Content Creator
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What to Do if Facebook Disables Your Ads Account Advice
22 Sep 2024 5 min read

What to Do if Facebook Disables Your Ads Account

If a Facebook ad account is disabled, it is likely because of a repeated offence. Your ad content or anything that Facebook deems "suspicious" activity will result in the banning of ads from your page. As a marketer or business owner, this is the last thing you need! Don't worry. We are here to run you through the steps to recover your account. What Does It Mean If My Facebook Ad Account Is Di….

Yvonne Adams
Yvonne Adams GM - ESM Australia
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Ride of a lifetime - A Facebook Ads Success Story Case Study
20 Aug 2024 5 min read

Ride of a lifetime - A Facebook Ads Success Story

Picture rugged coastlines, volcanic mountain ranges and long winding roads leading through lush green valleys; each day being greeted with another postcard-worthy panorama. Our Facebook Ads success story of the month goes to Paradise MC Tours — a company offering guided and self-guided motorcycle tours to riders who want to experience the stunning landscapes of New Zealand. The Challenge Parad….

Yvonne Adams
Yvonne Adams GM - ESM Australia
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Scoops of Social Media Ice Cream News
22 Jun 2024 5 min read

Scoops of Social Media Ice Cream

Scooptastic news in the world of social media — we hope you're hungry! Here are the latest updates and tools to help your business thrive online. 🍦 LinkedIn Company Page Invitations Are Back The Scoop: If you're an administrator of a LinkedIn Company page, you'll be excited to learn that you can now invite your connections to follow your page. What this means for you: Grow your company page….

Yvonne Adams
Yvonne Adams GM - ESM Australia
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