Scooptastic news in the world of social media — we hope you're hungry! Here are the latest updates and tools to help your business thrive online.
🍦 LinkedIn Company Page Invitations Are Back
The Scoop: If you're an administrator of a LinkedIn Company page, you'll be excited to learn that you can now invite your connections to follow your page.
What this means for you:
- Grow your company page following organically
- Leverage your existing professional network
- Increase visibility for your business content
- Build credibility through follower count
The caveat: Use this feature thoughtfully. If you're connected to many page administrators, you might experience some spam. Be selective about who you invite — quality over quantity always wins.
Pro tip: Target your invitations to connections who would genuinely benefit from your content. Personalize the invitation message to explain why they should follow your page.
⚡ Google Rewards Fast-Loading Websites
The Scoop: Google is about to start badging and rewarding high-speed sites in search results and Chrome browser.
Why speed matters:
- User experience: 53% of mobile users abandon sites that take longer than 3 seconds to load
- SEO rankings: Page speed is a confirmed Google ranking factor
- Conversion rates: Faster sites convert better — every second counts
- Mobile performance: Speed is even more critical on mobile devices
Action items:
- Test your site speed with Google PageSpeed Insights
- Optimize images (compress and use modern formats like WebP)
- Enable browser caching
- Minimize CSS and JavaScript files
- Use a content delivery network (CDN)
- Choose quality hosting with fast servers
The reward: Fast-loading sites will receive special badges in Chrome and potentially better search rankings. If your website is a Speedy McPage-Loader, you're in for a treat!
🎄 Facebook Holiday Insights Tool
The Scoop: Facebook has a Holiday Insights Tool that lets you analyze how shoppers have behaved around Christmas time over the past few years.
What you can discover:
- Peak shopping days and times
- Popular product categories by market
- Consumer behavior patterns during holiday seasons
- Shopping trends across different regions
- Year-over-year comparison data
How to use it:
- Select your target market (USA, UK, Australia, etc.)
- Choose the timeframe you want to analyze
- Review shopping behavior insights
- Plan your campaign timing accordingly
- Identify high-opportunity product categories
The limitation: Unfortunately, New Zealand isn't included as a standalone country in the Asia Pacific listing. However, insights from similar markets like Australia can still inform your strategy.
Pro tip: Use these insights to time your holiday campaigns perfectly. Start planning early — successful holiday campaigns often launch in October or early November.
🎅 Have You Set Up Your Holiday Campaign Yet?
And finally, chocolate sauce to you if you've already set up your holiday campaign! You're ahead of the game.
If you haven't set up your holiday campaign yet, here's what you're missing:
- Peak shopping season: December is one of the highest-spending months
- Increased ad inventory: Competition for ad space is fierce
- Higher CPMs: Ad costs increase during the holiday season
- Early birds win: Campaigns launched early often outperform late starters
- Extended planning time: Creative development and testing take time
Elements of a Successful Holiday Campaign
Want to maximize your holiday sales? Here's what your campaign should include:
1. Strategic Timing
- Start campaigns in early November
- Build awareness before Black Friday
- Maintain presence through Boxing Day
- Don't forget post-holiday sales
2. Compelling Creative
- Festive visuals that stand out
- Clear gift-giving messaging
- Limited-time offers and urgency
- Mobile-optimized designs
3. Targeted Audiences
- Past customers and website visitors
- Gift buyers (not just self-purchasers)
- High-intent shoppers
- Last-minute Christmas shoppers
4. Special Offers
- Gift guides and bundles
- Free shipping thresholds
- Gift wrapping services
- Extended returns policy
5. Multi-Channel Approach
- Facebook and Instagram ads
- Email marketing campaigns
- Organic social content
- Website promotions and banners
We're Here to Help
If you still want to set up your holiday campaign after reading this — and you absolutely should — then we are definitely the right people for the job.
Our holiday campaign services include:
- Strategic campaign planning and timeline
- Creative development and testing
- Audience research and targeting
- Budget optimization across channels
- Real-time monitoring and adjustments
- Detailed performance reporting
Don't let another holiday season pass you by. Get in touch with our team at Easy Social Media and let's create a campaign that delivers results while you enjoy the festivities!
