If a tree falls in the forest and there's nobody around to hear it, does it make a sound?
Getting a potential new client onto your website is only part of the battle. Many users will visit once and then drop off for one reason or another without ever getting in touch — even if they're interested!
With so much competition for eyeballs online, asking once simply isn't enough. So how do you get them 'hooked' again?
What is Remarketing?
Remarketing is the process of actively marketing to users who have recently been on your website. They've seen your content, they've engaged with it, they're ready to fill a need with your product or service — if only you can get their attention again.
Once they've clicked on your website once, a remarketing ad will 'follow' them around, placing an ad in their timeline enticing them back to the page. With a more defined, receptive audience you can look to make these ads even more personal, gently reminding people you exist and you have exactly what it is they're looking for.
Essentially, remarketing is the process of turning 'warm' leads into loyal customers.
Building Custom Audiences
Already have a database of email addresses or mobile numbers? Even better! We can use these to build an audience of users pulled from lead generation campaigns or other interactions and get your message heard loud and clear.
Custom audiences allow you to:
- Target people who've already shown interest in your business
- Reconnect with past customers or leads
- Create highly personalised messaging based on previous interactions
- Maximize ROI by focusing on warm prospects rather than cold audiences
Budget-Friendly Remarketing
It doesn't have to cost the world either — many successful remarketing campaigns we've run in the past have had a budget of as little as $1 per day!
Whether you're a one-man-band or a large company with a hefty marketing budget, the important thing is that you're remaining active and getting the word out as often as you can. Small, consistent remarketing efforts compound over time, keeping your brand top-of-mind without breaking the bank.
Why Remarketing Works
The statistics speak for themselves:
- Higher conversion rates: Remarketing ads typically see 2-3x higher click-through rates than standard display ads
- Better engagement: People who've visited your site before are more likely to engage with your content
- Cost-effective: You're targeting a qualified audience, not casting a wide net
- Brand recall: Repeated exposure reinforces your message and builds familiarity
Don't Let Warm Leads Slip Away
Your business could be missing out on some serious growth by letting these potential clients slip through your fingers. They're ready to be converted — all you need to do is ask.
To set up a remarketing campaign give us a call — you won't even have to ask us twice!
