News & Insights

What's Next for Social Media Marketing in 2026?

At Easy Social Media, we're always looking ahead. Based on where things are headed, here's what we believe is in store for social media marketing in 2026 – and how your business can stay ahead of the curve. 1. AI Will Become a Creative Collaborator AI won't just be a handy tool – it'll be part of the marketing team. Expect to see AI take a more active role in: Writing and testing high-p….

Fishing for Clients is 10% Inspiration, 90% Perspiration

If a tree falls in the forest and there's nobody around to hear it, does it make a sound? Getting a potential new client onto your website is only part of the battle. Many users will visit once and then drop off for one reason or another without ever getting in touch — even if they're interested! With so much competition for eyeballs online, asking once simply isn't enough. So how do you get th….

How to Overcome Facebook Ad Fatigue and Get More Conversions

Remember when Facebook started feeding you ads about things on your to-buy wishlist? At first, we thought this was cool, but quickly our feeds became swamped with ads for similar versions of the same thing. Unfortunately, the end result of this targeted advertising approach – and ad-heavy feeds – has led to what the big kids have coined Facebook Ad Fatigue. People are tired of being bombarded….

Increase Organic Reach & Engagement with your Social Media

If you feel like you're not achieving the same level of organic reach or engagement you used to a few years back, it's because you're not! Nowadays, it's almost impossible to execute your social media strategy without paid ads and promotions. The good news is that there are other ways to utilise social media platforms and grow your organic reach and engagement with proven methods. Understanding….

What to Do if Facebook Disables Your Ads Account

If a Facebook ad account is disabled, it is likely because of a repeated offence. Your ad content or anything that Facebook deems "suspicious" activity will result in the banning of ads from your page. As a marketer or business owner, this is the last thing you need! Don't worry. We are here to run you through the steps to recover your account. What Does It Mean If My Facebook Ad Account Is Di….

What's the Meta?

Have you been having trouble accessing your Facebook account? Perhaps you're trying to reset the password, edit your Facebook Ads campaign, add your Instagram page to your account, or even just try to access your Facebook Business page to update it. If so, you're not alone. Meta Business (formerly Facebook) has been upgrading the platform extensively over the last year. Here's what you need to ….

Ride of a lifetime - A Facebook Ads Success Story

Picture rugged coastlines, volcanic mountain ranges and long winding roads leading through lush green valleys; each day being greeted with another postcard-worthy panorama. Our Facebook Ads success story of the month goes to Paradise MC Tours — a company offering guided and self-guided motorcycle tours to riders who want to experience the stunning landscapes of New Zealand. The Challenge Parad….

Scoops of Social Media Ice Cream

Scooptastic news in the world of social media — we hope you're hungry! Here are the latest updates and tools to help your business thrive online. 🍦 LinkedIn Company Page Invitations Are Back The Scoop: If you're an administrator of a LinkedIn Company page, you'll be excited to learn that you can now invite your connections to follow your page. What this means for you: Grow your company page….