Olivado are the world's largest producer of extra virgin cold-pressed avocado oil, with a variety of sumptuous flavours in their ever-expanding range. They came to us looking to translate their real world success into social media fanfare and we sprang into action with a varied content plan to delight the senses.

The Strategy

If you've been following our monthly newsletters (which are all available on our website/Facebook page!), you'll know how effective competitions, videos, and behind-the-scenes content can be.

Our comprehensive approach included:

• Competitions: Engaging contests that drove participation and excitement
• Video content: Behind-the-scenes glimpses into production
• Recipe sharing: Delicious ways to use Olivado products
• Healthy living tips: Educational content aligned with brand values
• Expert targeting: Reaching health-conscious food enthusiasts
• Paid advertising: Strategic promotion to amplify organic success

The Results

We combined these strategies, along with recipes, healthy tips, and expert targeting to grow their Facebook following into the thousands. Not only that, but their audience are highly engaged, with off-the-charts levels of likes, comments and shares on most if not all promotions.

Key achievements:

• Audience growth: Facebook following grew into the thousands
• High engagement: Off-the-charts levels of likes, comments, and shares
• Rapid response: Competition entries flooded in immediately upon posting
• Community building: Created a merry band of Olivado evangelists
• Brand loyalty: Consistent participation across all promotions

The Impact

Recently, content manager Francois (congrats on the great work, Francois!) had barely hit send on a competition before the entries started flooding in, leaping to frenzied levels once the paid advertising promotion went out to our merry band of Olivado evangelists.

This immediate response demonstrated:

• Strong audience anticipation and brand loyalty
• Effective coordination between organic and paid strategies
• A highly engaged community ready to participate
• Successful translation of real-world success to social media

The Takeaway

If you're looking to add an extra dash of flavour and spice to your social media recipe, don't hesitate to get in touch with your content manager about booking in a strategy meeting. We'd love nothing more than to see your wonderful face again and devise a plan to craft something truly delicious.

Bön appétit!