So what can we learn from a powerhouse brand that seems to effortlessly connect with a broad, enthusiastic user base? Much more than you might first think, in fact.

About Footprints Waipoua

Footprints provide tours through the majestic Waipoua forest, with day trips, group coach tours and the ever-popular twilight encounter on offer for those looking to engage with local history surrounded by some of our most impressive bushland.

Tour offerings:

• Day trips: Exploring the forest during daylight hours
• Group coach tours: Large group experiences
• Twilight encounters: Popular evening forest experiences
• Cultural connection: Engaging with local Māori history
• Natural beauty: Surrounded by New Zealand's most impressive bushland

The Human Element Strategy

While the forest itself is heavily featured across their social channels, one aspect that sets them apart is the emphasis on the human element.

What makes this approach work:

• Tour guide personalities: Showcasing passionate, knowledgeable guides
• Customer experiences: Beaming smiles of those partaking in tours
• Behind-the-scenes: Personal stories from the team
• Emotional connection: People love engaging with people
• Brand authenticity: Showing the passion behind the service
• Unique differentiation: Standing out through personality, not just product

From the tour guides themselves, to the beaming smiles of those partaking in this unique experience, people love engaging with people. We want you to get to know the passionate individuals behind Footprints as much as they want you to get to know the beautiful forest they hold so dear.

Content Strategy

The Footprints social media approach balances stunning natural imagery with authentic human stories:

Visual storytelling elements:

• Majestic landscapes: The Waipoua forest in all its glory
• Tour guide profiles: Introducing the people behind the experiences
• Customer moments: Genuine reactions and experiences
• Cultural elements: Māori heritage and connection to the land
• Seasonal variation: Forest in different lights and conditions
• Behind-the-scenes: Day-in-the-life content from guides

The Results

By combining visually stunning content with authentic human storytelling, Footprints Waipoua has created a social media presence that:

• Effortlessly connects with a broad, enthusiastic user base
• Drives bookings through emotional engagement
• Builds brand loyalty beyond the tour experience
• Differentiates from competitors through personality
• Creates advocates who share their experiences
• Sustains engagement long after tours are complete

Lessons for Your Business

No matter your industry, from real estate, to insurance, hospitality and more, it's the human element that will give you an edge over your competitors.

How to apply this strategy:

• Show your team: Let customers connect with the people behind your brand
• Share your passion: Explain why you love what you do
• Feature customer experiences: Real people, real emotions, real results
• Tell stories: Go beyond product features to personal connections
• Be authentic: Genuine enthusiasm resonates more than polished perfection
• Create personality: Give your brand a human face and voice

The Takeaway

Help us show you off through personal content that goes beyond the service you provide and gets to the heart of why you're so enthusiastic about what you do. They say you get out what you put in, and it's our job to make sure that's the case for your social media.

Key principles from Footprints Waipoua:

• Great products need great storytelling
• People connect with people, not just services
• Authentic passion is more powerful than perfect polish
• The human element differentiates you from competitors
• Visual appeal + personality = social media success

Want to Showcase Your Human Element?

Whether you have a naturally photogenic product like Waipoua forest or offer services that seem harder to visualize, we can help you find and showcase the human element that makes your brand special.

Get in touch with our team at Easy Social Media and let's tell your story in a way that connects, engages, and converts.