Our work with the Ponsonby Business Association on a social celebration of all things happening on the strip has proved immensely popular with locals, tourists and fans alike.

About I Love Ponsonby

'I Love Ponsonby' on Facebook is a destination page for keeping up with the latest local news and the team have relished working alongside the PBA, applying a number of creative strategies along the way to help maximise its social success.

The Video-First Strategy

Embracing video content is a must for all businesses wanting to make their social pages pop, with changes to Facebook's algorithm seeing video posts sparking up to six times more engagement than static imagery on average.

Our video approach included:

• New retail launches: Short, snappy videos showcasing new outlets opening
• Bar and restaurant features: Behind-the-scenes glimpses of dining establishments
• Event coverage: Capturing the energy of large-scale community events
• Community highlights: Celebrating local personalities and businesses
• Highly engaged audience: Loyal following embracing video content

From new retail outlets, bars and restaurants launching, through to large-scale events, I Love Ponsonby's loyal, engaged following have embraced a variety of short, snappy social videos employed to great effect.

Marquee Event Campaigns

There's always something going on in Ponsonby, but the big marquee events of the year require special consideration. The fabulous Pride Parade and fun-filled St. Patrick's Day Parade bring immense colour and excitement to the strip and our social smarties have helped get the people out in force with a series of targeted campaigns around each of these popular events.

Event campaign strategies:

• Pride Parade: Celebrating diversity with vibrant, inclusive content
• St. Patrick's Day Parade: Building excitement with countdown content
• Targeted advertising: Reaching locals and tourists planning visits
• Real-time coverage: Live updates during events
• Community engagement: Encouraging photo sharing and participation
• Post-event highlights: Recap content extending event reach

Innovation and Future Strategy

Never content to settle, we're busily strategising how to employ new innovations to the I Love Ponsonby experience.

Upcoming initiatives:

• Facebook Live: Real-time streaming of events and interviews
• Local competitions: Robust slate of giveaways with Ponsonby businesses
• Instagram Stories: Behind-the-scenes daily content
• User-generated content: Encouraging community contributions
• Influencer partnerships: Collaborating with local personalities

Watch this space!

The Impact

The success of the I Love Ponsonby page demonstrates the power of community-focused social media:

• Community hub: Became the go-to destination for Ponsonby news and events
• High engagement: Video content driving 6x more interaction than static posts
• Event success: Increased attendance at marquee events
• Local pride: Fostering connection between residents and businesses
• Tourist attraction: Helping visitors discover what Ponsonby offers
• Business support: Amplifying local businesses and new openings

The Takeaway

Working with the Ponsonby Business Association has been a masterclass in community-driven social media. By combining video-first content, strategic event campaigns, and constant innovation, we've helped transform a business association page into a thriving community destination that locals and tourists love.

The key to success? Understanding that social media isn't just about promoting businesses — it's about celebrating the community, culture, and vibrant energy that makes a place special.