Ain't no party like a shop-fitting party!
Here's looking at you Dimension Shopfitters 😉
The Challenge: Showcasing High-End Shopfitting
With an increasing number of high-end shopfitting gigs around NZ, our mate Nick — aka Head Honcho at Dimension Shopfitters — says (and we're paraphrasing) "We've never been able to showcase our work — we add projects to the website, but that's as far as things go. We want to get active on social media so that we can capture more of the 'flavour' of our fitouts and share it with the good people of New Zealand."
Nice one Nick, we like what you're about.
The situation before social media:
- Website-only presence: Projects added but no further promotion
- Limited reach: Work wasn't being seen by potential clients
- Missing the "flavour": Static website couldn't capture the excitement of fitouts
- No storytelling: Beautiful work hidden from view
- Lack of engagement: No way to interact with audience
- Brand awareness gap: Quality work not translating to visibility
Working with Premium Brands
Especially the 'flavour' part. We assume you're referring to your top-performing post featuring #whittakerschocolate. (Samples, please?)
Besides working with some of the country's most esteemed retail brands, Nick cleverly reached out to his contractors and suppliers and asked them to send regular photos of onsite progress.
Premium brands Dimension Shopfitters works with:
- Whittaker's Chocolate: Iconic New Zealand confectionery brand
- High-end retail spaces: Country's most esteemed retailers
- National brands: Recognized names across New Zealand
- Quality-focused clients: Brands that demand excellence
The Content Strategy: Real-Time Progress Photos
This may sound simple, but it has been significant in the growth of Dimension Shopfitters' brand online as it allows the Easy Social Media team to share fitouts live and in real-time.
Nick's clever approach:
- Contractor collaboration: Reached out to contractors and suppliers
- Regular photo sharing: Asked for ongoing progress shots
- Live updates: Sharing fitouts as they happen
- Real-time content: Current, raw, authentic imagery
- Behind-the-scenes access: Showing the work in progress
- Team involvement: Everyone contributing to content creation
Why Real-Time Content Works
This style of raw, current and real-time content is immensely popular with social media followers, and is generating around 20,000 eyeballs on the Dimension Shopfitters brand each month.
Benefits of real-time progress content:
- Authenticity: Raw, unpolished shots feel genuine
- Immediacy: Current work creates excitement
- Transparency: Shows the skill and effort involved
- Engagement driver: People love behind-the-scenes content
- Regular content flow: Multiple projects = consistent posts
- Quality demonstration: Work speaks for itself
The Results: Making Shopfitting Sexy
Impressive monthly metrics:
- 20,000 monthly impressions: Brand exposure every single month
- Engaged audience: Followers actually interested in the work
- Brand visibility: Standing out in a typically "unsexy" industry
- Lead generation: Potential clients discovering Dimension Shopfitters
- Professional credibility: Showcasing high-end work builds trust
- Content library: Growing portfolio of project work
Client Satisfaction (and Humor)
Nick loves seeing their latest projects showcased online in a visually engaging way and says "Working with Easy Social Media is the best decision I've ever made in my life — it's even more significant than the birth of my first child".*
*Nick was overseas at the time of writing this article, however we're pretty sure that he would have said something along these lines.
What Nick actually appreciates:
- Visual engagement: Projects presented beautifully
- Professional presentation: Work showcased to its full potential
- Brand growth: Seeing tangible results from social media
- Easy process: Simple photo sharing system
- Consistent results: Regular content, regular reach
- Peace of mind: Social media handled by experts
Key Lessons: Making Any Industry "Sexy"
How to make traditionally "boring" industries engaging:
- Show the process: Behind-the-scenes is always interesting
- Highlight quality: Premium work attracts premium clients
- Use real-time content: Current projects create urgency and interest
- Leverage partnerships: Get contractors and suppliers involved
- Focus on results: Before/during/after tells a story
- Brand associations: Working with known brands adds credibility
The Simple System That Works
Dimension Shopfitters' content workflow:
- Step 1: Contractors take photos of work in progress
- Step 2: Photos sent regularly to Easy Social Media
- Step 3: We create engaging posts showcasing the work
- Step 4: Content shared in real-time as projects develop
- Step 5: Audience engages with authentic, current content
- Result: 20,000 monthly impressions and growing brand awareness
Industries We Can Make "Sexy"
If we can make shopfitting engaging and generate 20,000 monthly impressions, we can do it for your industry too:
- Construction and building: Show the craftsmanship
- Manufacturing: Behind-the-scenes of production
- Professional services: Humanize your expertise
- B2B businesses: Showcase your work for other businesses
- Industrial sectors: Highlight innovation and quality
- Trade services: Demonstrate skill and attention to detail
The Bottom Line
Making shopfitting sexy isn't about gimmicks or trying too hard. It's about:
- Showcasing quality work authentically
- Sharing progress in real-time
- Collaborating with your team for content
- Letting your work speak for itself
- Building a system that's simple and sustainable
The result? 20,000 people per month seeing your brand, understanding your quality, and becoming potential clients.
Want to Make Your Industry "Sexy" Too?
Whether you're in shopfitting, construction, manufacturing, or any other industry that's traditionally hard to market on social media, we can help you showcase your work in a way that engages audiences and generates real business results.
Get in touch with our team at Easy Social Media and let's make your industry the next success story — just like we did for Dimension Shopfitters.
Because if we can make shopfitting generate 20,000 monthly impressions, imagine what we can do for you.
