About Grafix

The good people at Grafix supply a range of decals, murals and canvas art for the home and office. From designer art through to custom user-created pieces, creativity is at the core of what they do. So we decided to get creative with their social media.

The Challenge

Grafix came to us with a clear objective: leverage their engaged social media audience into an expanded email list for direct marketing.

The dual goals:

• Email list growth: Build a database of qualified leads for direct marketing
• Social engagement: Electrify their Facebook page with a burst of activity
• Audience quality: Reach art enthusiasts and home decorators
• Cost-effectiveness: Achieve results with modest advertising spend
• Quick execution: Deliver results in a short timeframe

The Strategy

We put our thinking caps on and devised a strategy that achieved the dual goal of electrifying their Facebook page with a burst of activity, while ensuring their cup runneth over with fresh leads.

Our approach:

• Audience targeting: Modified Facebook advertising set to perfectly match desired demographic
• Competition mechanics: Created an engaging competition post with attractive prizes
• Geographic focus: Targeted art enthusiasts Auckland-wide
• Paid amplification: Boosted post to target audience with strategic ad spend
• Lead capture integration: Added third-party plug-in to collect email addresses
• Friction reduction: Two-click entry process (enter draw + provide email)

The Results

The campaign delivered impressive results that exceeded expectations:

Reach and engagement:

• 15,000+ users reached with modest advertising spend
• One week timeline: Campaign ran for little more than a week
• Market saturation: Grafix was all over the timelines of art enthusiasts Auckland-wide
• High participation: Entries poured in throughout the campaign

Lead generation success:

• Email database growth: Built substantial list of qualified leads
• Seamless capture: Third-party plug-in automatically collected email addresses
• High conversion: Two-click entry process maximized participation
• Quality leads: Art enthusiasts genuinely interested in Grafix products
• Marketing asset: Created ongoing database for direct marketing campaigns

The Innovation

We added a clever little modification in the form of a third-party plug-in that busily built a mini-database of user email addresses as the entries poured in. Two quick clicks were all it took to both enter the draw and provide Grafix with another email address for their database.

Why this worked:

• Low friction: Minimal effort required from participants
• Value exchange: Chance to win in exchange for email
• Automatic process: No manual data entry required
• Compliance: Proper opt-in for email marketing
• Immediate value: Database ready for instant use

The Takeaway

The Grafix campaign demonstrates how strategic social media advertising combined with smart technology can achieve multiple business objectives simultaneously:

• Brand awareness through broad reach (15,000+ impressions)
• Audience engagement through interactive competition
• Lead generation through seamless email capture
• Marketing asset creation building a valuable database
• Cost efficiency achieving all goals with modest budget

When creativity meets strategy and is backed by the right technology, social media can deliver remarkable results for your business — just like it did for Grafix Wall Art.

Want Similar Results?

Whether you're looking to build your email list, increase engagement, or achieve multiple marketing objectives at once, we can design a creative campaign that delivers real business results.

Get in touch with our team at Easy Social Media and let's get creative with your social media strategy.